Watch previous episodes of Behind the Launch here!
In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’re running bonus footage throughout the series to provide a deeper look into the startup experience.This week on Behind the Launch, the Vungle team was denied access to a gaming conference, but managed to strike up a conversation with Todd Hooper, CEO of Seattle-based Zipline Games. Zipline purveys freemium games, such as Wolf Toss, and its Moai technology is a Lua-based game development platform used by 8,000 developers. In the video above, Hooper discusses in-app purchases, mobile advertising and how the freemium model has turned gaming on its head.
Join the conversation on Twitter, #BehindTheLaunch, and be sure to tune in to Monday’s episode, in which we’ll be seeing more of Todd Hooper.
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. In May, Vungle announced it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway’s SV Angel, Dave McClure’s 500 Startups, Charles Hudson’s SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
Zain Jaffer, CEO and Co-Founder
— A successful and zany entrepreneur since age 15, Zain launched his
first Internet company and built-up an impressive list of clients,
including Google, Mozilla Firefox, MTV and Hilary Duff, before his 18th
birthday. British.
Jack Smith, Co-Founder
— Self-described lunatic marketer and hacker. Started his career as a
freelance web designer at age 13, founded a video startup, MediaRoots,
in college. Met Zain at King’s College London University in 2009.
British.
Bryant Chou, CTO
— Full stack engineer and software architect with more than five years
of experience developing mobile apps. He’s an enthusiastic traveler
who’ll share his travel tales with you over a cold beer. American.
Marta Bulaich, Chief Yoga Officer
— Marta’s first job was with the masterminds behind the TV infomercial
legends Chia Pet and Clapper. After a career of working with various
startups and venture capital firm, she came to Vungle to do public
relations and center their chi in full lotus. American.
Ben Lindsey, Senior Software Engineer
— A veteran of four Silicon Valley startups with experience in Internet
advertising, large scale databases and agile programming. When not
slinging code, you cam find him cooking organic food, listening to
electronica, backpacking around the world or running marathons.
Colin Behr, Director of Business Development
— Previously founded an Internet company, CyberPlanet Ltd, with Zain in
2004, and then moved to San Francisco to start another venture. Colin
eventually went to University but dropped out after speaking with Zain
about his new venture, Vungle. 
Ray Myers, Software Engineer
— 25-year-old Linux geek who loves robotics and has been programming
since he was 7. Ray is a Shotokan karate third-degree Black Belt, but
you can usually find him at his computer, trying to make robots bend to
his will. American.
David Oh, Director of Business Development
— By the power of the Force, David trained and honed his skills in
marketing, game production and business development in the video game
industry. He has crafted business deals with leading brands such as
Ubisoft, Google, HP and Humana. David enjoys mountain biking and hiking
in Tatooine, with his sidekick Sarah, Empress of Chihuahuas.
Sarah Vungle, Resident Pooch
— Sarah spends her days guarding the Vungle fortress and keeping peace
amongst the engineering and business tribes. She enjoys battling the
evil empire and licking the soles of her paws.Series presented by Internet Explorer
Image courtesy of iStockphoto, TommL
Article courtesy of Mashable.com
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